Stand Number: YBC63

If I Can...Community Interest Company

Ethical Entrepreneur is a dynamic E-Learning values app & E-Book offering a values-based management approach to business, with the initial target audience being entrepreneurs, managers of existing small businesses, the self-employed and business school students. The aim is to demonstrate how business can be:
• Ethical & Effective
• Principled & Profitable
• Conscious & Commercial
Ethical Entrepreneur provides guidance on how the practical application of fine values will greatly enhance the performance of 9 core management functions- relating to how we think, how we relate to others and how we act in business. The basic premise is that, in addition to possessing necessary business skills like finance and marketing, the management of a business needs to be guided by fine values like honesty, courage, patience. If they are put into practice, then then fine business values like credibility, efficiency, innovation will manifest which are the keys to establishing a long term sustainable, responsible business. When enterprises are built on this strong foundation of fine values, then respect, trust and admiration for business leaders can be restored and business can better serve their important role in society.


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