Did anyone say £72M fitness & nutrition business?

Did anyone say £72M fitness & nutrition business?: image 1

Meet Allan Barratt, founder of Grenade

Alan Barratt has been involved in pioneering the UK sports nutrition industry since he was 14 years old, and this year represents his 28th year in the health and fitness area. He has worked in every sector during that time including being a personal trainer, managing large privately-owned health and fitness clubs, owning a supplement import and distribution business and finally co-founding and running a successful brand. Outside of his work he is an avid car enthusiast, enjoys clay pigeon shooting, and loves lots of different disciplines of fitness and weight training.

How he turned £500 into £72 million

Alan’s first attempt at a fat-burning formula was so effective that an army friend described the results as explosive. “Like a grenade,” said Alan. “That was the reaction — and the name — we were looking for.”

Grenade is now a household name, and one of the fastest growing brands in the UK. Founded in 2019 by Alan & Julie Barratt, the brand has won a multitude of awards for its innovative products. As a £500 startup from a spare bedroom at home, the Barratts sold shares in Grenade in March 2017 valuing the business at £72M. Join Alan, still CEO of the business, as he shares a valuable insight into the highs and lows of building a global lifestyle brand from scratch.

Unbelievable marketing and an example for UK’s hungriest entrepreneurs

Creating a business it’s easy. Building a business takes time. However, creating a successful brand around your business takes hard work. That’s what Alan did with Grenade - he made sure he created a British product with a name his customers wouldn’t forget - memorable and with meaning.

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