At 15, Influencer founder and CEO Ben Jeffries had already set up his first business. Called Breeze, it was a clothing company of modest success born off the back of a slang phrase him and his friends used to throw around. It was a small-time business, but it provided the spark of inspiration that led Ben to drop out of Bath University and build Influencer, one of the UK's largest influencer marketing companies. He's now 22.
Ben has led Influencer to become an industry-leading business in marketing's hottest sector, raising their first round of investment on Crowdcube in under 24 hours. Ben has since partnered up with Youtube sensation Caspar Lee, as a co-founder and appointed him CMO whilst leading his team to close a further £500k investment round for Influencer.
‘Influencer Marketing: Do this and win’
2017 saw an explosion in the number of brands engaging in influencer marketing. Searches for 'Instagram influencer' increased three-fold and these figures are only set to rise: 39% of marketers confirmed they will raise their influencer marketing budget in 2018, whilst many more brands will be joining the trend.
Ben will deliver an overview of how to engage in influencer marketing and how to make your campaign ground-breaking in 2018.