Vanja is an eCommerce Consultant and a Digital Marketing team leader at Inchoo where he is responsible for data-driven sales boosting. He is currently focusing on researching Machine Learning technology for better attributing of session resource value through the user’s path to conversion.
Data-driven decision making: Embracing technology for triple-digit growth
By leveraging machine learning technology we have the ability to perform a much more thorough analysis in our heavily parameterised environments. These advanced analysis methods can effectively look under every rock and help us avoid confirmation bias in our analysis and make data-driven decisions for growth.
How embracing the “artificial intelligence” can help us grow online sales? How can you implement it in your online business? Find out during the presentation.