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The Broken Heart of Marketing? And why Business Leaders can fix it

24 Nov 2021
Small businesses aim for perfection. We create inescapable structures in which to contain and capture customers.
We have built up a reliance on Science. A dangerous submission to numbers. But we are not of numbers. We are
people. And that's why marketing is broken. For small businesses, that is a death sentence. Marketing has to
punch above its weight if you are going to win. In a talk from eyebrows to empathy, from data to intuition, from
information to knowledge and from expectation to service, Al explores why authenticity is dead and what comes
next. He reveals precisely why conversation comes before conversion and his 12 step 'Conversation Mastery'
program to re-establishing the Art of Heart in your business.

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