Business Show Media Announces New Brand Identity Following Their Most Successful Year To Date, Reinforcing Its Continued Growth Of The World’s Largest Business Events
Business Show Media (BSM), organiser of the world’s largest business exhibitions, today announced the launch of its new brand identity, marking a significant milestone in the company’s continued growth and global expansion.
London, UK: [16/01/2026]
The refreshed visual identity reflects BSM’s status as the leading global exhibition organiser and is anchored by its flagship, award-winning events, including The Business Show, White Label World Expo, and The International Franchise Show. These events continue to receive industry recognition from respected bodies and media titles such as Exhibition News (EN) and the Association of Event Organisers (AEO).
Founded in 2020 during a pivotal period for the live events industry, Business Show Media has experienced extensive growth. What began as a team of four directors delivering two small-scale events has evolved into a global organisation of nearly 100 employees across sales, marketing, design, account management, and operations, spanning three continents.
Following the launch of The Business Show and The International Franchise Show, BSM accelerated its international expansion with the introduction of the Business Show World Series in 2022, extending its presence into the United States and Asia. In 2023, the company expanded its portfolio through the acquisition of B2B Marketing Expo. This growth continued in 2025 with the acquisition and launch of White Label World Expo from Fortem International, an achievement recognised by Exhibition News with the “Acquisition of the Year” award in October 2025.
Today, Business Show Media delivers 12 exhibitions annually across London, Singapore, Sydney, and Miami, covering sectors including business growth, product sourcing, logistics, learning and development, overseas trade, retail technology, and packaging.
The launch coincides with a period of significant momentum for the business. Business Show Media is preparing for further North American expansion in 2026, the rollout of new exhibitions, and continued organisational growth. Over the past year, the company has welcomed more than 70 new team members, reinforcing its commitment to talent development, leadership progression, and innovation.
Angie Wyatt, Chief Operating Officer at Business Show Media, said:
“With BSM experiencing major growth and expansion, including the launch of new shows and opportunities, this is the perfect time to evolve our brand to better represent who we are today and where we are heading.”
Chloe Jackson, Marketing Director at Business Show Media, added:
“Our objective was to create a brand that is built on customer insight, competitive analysis, and a clear vision for long-term growth.”
About Business Show Media
Business Show Media is a global exhibition organiser delivering industry-leading business events across Europe, North America, Asia, and Australia. Its portfolio includes The Business Show, White Label World Expo, The International Franchise Show, B2B Marketing Expo, and the Business Show World Series. Business Show Media connects entrepreneurs, business leaders, and suppliers across multiple sectors, creating platforms for growth, innovation, and international trade.
Media Contact:
Elizabeth Ainger
Brand Manager
Business Show Media
Email: liz.ainger@bsmexpo.com
Website: businessshowmedia.co.uk/
