Why Face-to-Face Industry Events Matter more than ever for Business Owners
Digital content, webinars and online communities have transformed how business owners learn, network and discover new opportunities. They make insight more accessible and allow people to connect across markets without leaving their desks.
But for many leaders, especially in fast-moving sectors such as IoT, technology and connectivity, there is an increased emphasis on the unique value in meeting face to face.
As industries become more complex and agentic AI makes in-depth research clickable in minutes, business owners want more in their decision-making mix, before investing in their technology roadmap. They need context, trusted conversations and access to peers who are facing similar commercial, operational and strategic challenges. This is where closed-door industry events for a select, small group of peers, are seeing a huge resurgence in popularity.
A New Approach to Networking, for the IoT Industry
As markets evolve quicker than ever, there is more need than ever for trust in a product and its credibility, as a foundation for decision making.
For industries built around long sales cycles, technical complexity and strategic partnerships, relationship-building with new vendors is highly valuable.
These factors combined have inspired the launch of ON TREND EVENTS, a new series of curated, in-person gatherings from WeKnow Media, owner of IoT Now and Agile Telco, and a media partner of The Business Show London.
This series of events will be held at various Soho House locations, around the world. The launch event will take place at Soho House in London, in collaboration with Pelion and Transforma Insights.
Attendees will hear analysis from Transforma Insights on the UK IoT landscape and the trends shaping future adoption, followed by a panel discussion with recent eSIM deployment owners, who will share their practical deployment learnings and the rationale behind the implementation models they chose.
The aim is to create the kind of setting where senior leaders can step away from the usual pace of business and engage in more focused, closed-door, practical conversations.
For business owners, that is where the real value lies: not simply in being in the room, but in being in the right room, with the right people, at the right time.
Register your interest to attend the first ON TREND event in London, here.
