Which Business Blogs Had The Most Views?

We’re defining our best performers by number of views. So, our 2025 top performing blogs were…

1. The Biggest UK Trends In 2025

This blog listed trends within the UK business scene becoming apparent in early April. AI, sustainability, new technologies, cybersecurity, and more, discussing trends on a larger scale allows readers to find inspiration, understand their audience, and develop their strategy. 

 

2. Looking Back On The Business Show 2025 | Post-Show Article

Our post-show articles reflect on each edition of the show, discussing our speakers, exhibitors, masterclasses, concurrent shows, and how The Business Show is building towards next year’s show. They’re packed with testimonials from our speakers, exhibitors, and attendees. This blog would appeal to attendees, excited to recap the day, and those who were unable to attend, giving them a look at what they missed. 

 

3. Game-Changer for UK SMEs: £6.6bn British Business Bank Investment Signals New Era of Growth Support

Discussing an announcement of a £6.6 billion capital injection into SMEs, this blog discussed what this could mean for small businesses and their growth. With our key audience being SME owners and entrepreneurs, understanding changes to the financial scene for this demographic is essential.

 

4. New Laws Aim to Stop 38 Daily SME Closures

This blog discussed the announcement of new measures to stop late payments, helping end the problem that costs the UK economy £11 billion each year. Readers may have been attracted by a catchy headline. Others may be SME owners either affected by late payments, wanting to curb possible issues, or excited to see change. 

 

5. Everything you need to know about the updates on the Employment Bills Act - without the jargon

Clear Bridge HR wrote this blog, which frankly discussed updates to the Employment Bills Act. It laid out exactly what to expect at the time from the proposed changes and what businesses should prepare for. The employment bills act was big news in 2025 and will continue to be into 2026 when it comes into action, readers may well want to get informed and implement any necessary changes before the deadline hits. 

 

What Were The Common Traits Of Our High-Performing Business Blogs

There are some common points and observations we can make from the above blogs being our 2025 best performing blogs. 

Consider The Audience

Our readers tend to be SME owners, entrepreneurs, start-ups, or heavily involved with small businesses. Four of the five top blogs were aimed at SMEs and the outlier was surrounding our annual event, which is aimed at this audience too. A blog can be written perfectly with fantastic SEO and informative content, but if it’s posted on the wrong platform it won’t perform at the level expected. Aiming content at your target audience is critically important to creating successful content. 

 

Offer Valuable Information

These blogs all provided valuable information in their respective subjects, giving readers something to walk away with and take forward. Giving value to readers and prioritising doing so cannot be underestimated. Additionally, all of the above titles demonstrate their value clearly in the title, telling readers exactly what the draw is. Ultimately, they provide a service to your audience, making their lives easier. 

 

Discuss A Hot Topic

A lot of us will have seen some of the above subjects mentioned in the news, on LinkedIn, or discussed with colleagues or friends. This means readers will be more likely to be interested, already being partially hooked and wanting to discover more. Plus, it makes it more likely that a reader will share the blog with another person. 

 

Keep SEO In Mind

With captivating titles, effective SEO throughout, scannable formatting, and long-tail and short-tail keywords, the above blogs are optimised to perform well in search engines and algorithms. Creating an effective blog for SEO alongside discussing trending subjects and recent news, plus timely posting, pushes overall views. 

 

Keeping all of this in mind, planning blogs around it, and utilising these factors in your 2026 marketing strategy for long-form content could take your views to the next level. 

 

The Future of Business Blogging

 

As we build into 2026, we can’t wait to see what the future holds. What do you think 2026 has in store for blogs?

 

Make sure to follow our social media, our Instagram and our LinkedIn, to stay up to date with our blogs, news, and to find out more about what The Business Show can do for you.