Life After the £100K Launchpad: How Letterbox Cocktails is Raising the Bar
When Jennie Bayliss , founder of LetterBox Cocktails , walked away with the six-figure prize at The Business Show 2024’s £100,000 Launchpad, it was the start of a remarkable new chapter.
Her pitch, praised for its authenticity, vision, and innovation, secured more than just prize money. The Launchpad also opened doors to an ecosystem of mentors, industry experts, and organisations that continue to shape the future of her business.
Building with the Right Support
One of the most powerful outcomes of the Launchpad has been the calibre of support Letterbox Cocktails has gained access to.
The Institute of Directors (IoD), for example, has provided a prestigious platform and invaluable resources:
This partnership has given Jennie’s team not only physical spaces to collaborate and network but also the confidence that comes from being plugged into one of the UK’s most respected business communities.
Transformational Coaching
Through the Launchpad, Jennie also began working with Bob Hayward of Be More Effective, whose coaching has been instrumental in shaping her leadership style and business strategy:
The impact of mentorship has been clear: sharper decision-making, stronger leadership, and a clear roadmap for sustainable growth.
Legal Expertise on Tap
Scaling a business also means navigating more complex legal terrain. For this, Jon Craddock of Ares Legal has been a trusted advisor:
This kind of proactive legal support has given Jennie the confidence to push forward with new ventures and partnerships, knowing her foundations are secure.
From Vision to Reality
Letterbox Cocktails has come a long way since Jennie first acquired the business in 2023. With a rebrand, seasonal product launches, and a growing range of mocktails to meet evolving consumer trends, the business is carving out its place as a leader in the at-home cocktail experience.
Reflecting on the journey so far, Jennie is clear:
Why The Business Show Matters
One thing is certain: none of this would have been possible without The Business Show. The £100K Launchpad didn’t just deliver capital; it provided a network, resources, and opportunities that have accelerated Letterbox Cocktails’ success.
It’s proof that attending The Business Show can be truly life-changing for entrepreneurs.
Don’t miss your chance to be part of it. Whether you’re looking for funding, mentorship, or connections that could transform your business, The Business Show is the place where it all begins.