👉 Are you spending hours on social media but not seeing results? You’re not alone. Most small business owners struggle to turn posts into real growth — but with the right strategy, it becomes a powerful tool to build trust, attract customers, and generate sales.

👋 I’m Kati Noakes, founder of KN Comms. After leading PR & Marketing at Saatchi & Saatchi and the BBC, I now work with businesses worldwide to turn social media from a time drain into a revenue driver. My upcoming course is designed to do just that — helping you create a clear strategy, build a 3-month content plan, master Reels, LinkedIn, Facebook, and Meta Business Suite, and use video and AI to save hours every week.

🔥 To enter the giveaway:
✔️ Comment on the official Business Show Instagram post
✔️ Tag a friend who needs a social media boost (every tag = another entry for you!)

And if you’re coming to The Business Show in November, I’ll be there too — speaking about social media strategy, video, and AI in Seminar Theatre 8 at 11:45AM on Day 2 or see me at my stand B1650. 

But while we’re here, let’s talk about what really works in social media right now.

What Businesses Get Wrong — and How to Fix It

Quality beats quantity

Still posting every day hoping the algorithm notices? The reality is that more content doesn’t equal more growth. Today’s algorithms reward relevance and interaction, not frequency. Without genuine engagement, most of your audience won’t even see your posts. Focus on intentional, insight-driven content that sparks conversation and builds trust.

Understand the algorithms

Algorithms are ranking systems that decide what content gets seen. They prioritise posts that generate comments, saves, shares, tags, and watch time. The secret to working with them? Don’t just post — engage. Show up in conversations, reply to comments, and connect with influencers and communities so the algorithm recognises your relevance.

Video and micro-influencers lead the way
📹 Short-form video is still the fastest way to build visibility. Founders who show up on camera build trust faster than any polished brochure ever could.
👥 Meanwhile, micro-influencers with smaller but highly engaged audiences are proving more effective than big-name bloggers. Collaborating with the right creators can add credibility and targeted reach to your brand.

AI: a tool, not a replacement

AI has revolutionised content creation, but it only works if you use it smartly. It’s brilliant for planning, research, and repurposing — but it can’t replace your voice or your emotional intelligence. Feed it your brand story, tone of voice, and audience insights, then edit and humanise every output so it feels authentic.

Final Word

Social media isn’t about posting more, it’s about connecting better. Businesses that focus on strategy, engagement, video, and smart use of AI will see real results in 2025.
And if you’d like to go deeper, don’t miss out on the Business Show giveaway — or come and find me in November. I’d love to meet you and show you how to make social media finally work for your business.