If you are interested in sponsoring The Business Show or want to know about exhibition sponsorship benefits, read on to learn why sponsoring The Business Show is one of the most impactful exhibition sponsorship opportunities in Europe.

 

Benefits Of Becoming A Sponsor At The Business Show

Sponsorship for The Business Show gives you the opportunity to stand out. There are fewer sponsors than there are exhibitors, meaning your branding stands out from the crowd. It gives your business the chance to get its name into more high-traffic areas, increasing the amount of visibility and intrigue your brand gets. Associating your brand with different aspects of the show gives distinct associations for attendees. There’s a variety of different sponsorship packages, meaning sponsors can tailor their choice to the best fit to their brand in terms of exposure, financials, and association. 

 

Who Makes A Good Sponsor For The Business Show?

 

If you’ve attended the Business Show and remember seeing branded theatres, posters, bags, lanyards, and more, those were through sponsorship. It’s impossible to attend The Business Show and not encounter our sponsors in some capacity. 

 

There are sponsorship arrangements that work excellently for sponsors who also intend to exhibit, generating more traffic to their stand and increasing ROI from presence at the show. 

 

However, there are also sponsors who do not necessarily have to be in attendance while still benefiting from providing a service for thousands of professionals and SME owners. In fact, sponsoring The Business Show from a distance can be a fantastic move for businesses or businesses expanding into the UK market who want to make their incoming arrival known. 

 

Types of Sponsorship Packages at The Business Show

Headline Sponsorship

Sponsoring the show puts you in prime position, guaranteeing the most exposure possible to a highly targeted audience. It develops your business profile, putting you in a point of trust and cementing your reputation. If you want to make the biggest impression and impact, acting as a headline sponsor for The Business Show is the best way to do it. 

 

Headline sponsorship is ideal for businesses that want to:

• Strengthen brand authority by associating with an internationally recognised business event. 

• Reach tens of thousands of attendees within a prime audience through both in-person and digital promotion. 

• Build credibility and trust by demonstrating leadership. 

 

Enquire into headline sponsorship here. 

 

Theatre Sponsorship

Theatre sponsorship means your business branding on a dedicated theatre hall, covering the walls and the podium with your design. Your brand will also be present in both the printed and digital showguides, as well as the  speaking agenda. Associating your brand with the exchanging of insight, advice, and, ultimately, the knowledge needed to accelerate progression aligns your brand with all of these things, showing your customer base that you are trustworthy and knowledgeable. 

 

 

Theatre sponsorship is ideal for businesses that want to:

• Position themselves as a brand authority. 

• Associate themselves with insight, clarity, and advice. 

• Be highly present in show day photography with industry-leaders. 

 

Enquire into theatre sponsorship here.

 

Lanyard Sponsorship

Lanyard sponsorship is a unique opportunity. Every attendee receives a lanyard upon arriving at the show, wearing them throughout the day and often reusing them afterwards. As a result of this, they are a valuable tool for immediate impact as well as lasting impact. 

 

Lanyard sponsorship is ideal for businesses that want to:

• Leave a lasting impression. 

• Cement themselves as a useful brand. 

• Immediately impact attendees, drawing attention to your booth.

 

Enquire into lanyard sponsorship here.

 

Registration Page Sponsorship

Associate yourself with the show from the get-go. Our registration page sponsorship allows you to make an initial impression. With this sponsorship package, your logo and a question of your choosing appear on the registration page. The question can additionally be hyperlinked. All registrants that answer this question and allow opt-in will be provided to you in a data list, generating you a list of warm leads. You can make the most out of this sponsorship opportunity by tailoring it to your needs, picking the best possible question for you. 

 

Registration sponsorship is ideal for businesses that want to:

• Generate pre-show data with a list of warm leads, getting specific insight on attendees.

• Personalise their impact. 

• Make an initial impression on every attendee. 

 

Enquire into registration sponsorship here.

 

Masterclass Sponsorship

This sponsorship package is heavily sought after. Masterclass sponsorships are a perfect opportunity for exhibiting businesses to raise their awareness, demonstrate their skills, display their services, and generate a room full of attentive, informed warm leads. Doing all of this gives an impression of reliability and credibility to your target audience, showing your value. It can be especially helpful for businesses that are also exhibiting. 

 

 

Masterclass sponsorship is ideal for businesses that want to:

• Cement themselves as industry-experts. 

• Directly demonstrate services and products to attendees. 

• Provide a service, making a lasting impression. 

 Enquire into masterclass sponsorship here.

 

The Business Show Sponsorships

Our sponsorships are not limited to the above! If you’re interested in any of the above sponsorship opportunities or exploring another option, please get in touch with the sales team on enquiries.tbs@bsmexpo.com or call +44 (0)117 313 7144.

 

Why Your Business Should Sponsor The Business Show

In summary, sponsorship gives your business unparalleled exposure at the biggest business event in Europe. It gives you the chance to tailor the experience you provide, promoting yourself in the best possible way to the right audience. 

 

If you’re a business looking to sponsor an exhibition show, The Business Show is the perfect choice. Enquire here today to discuss with our sales team how you can benefit from sponsorship.