Why Compliance Can’t Be an Afterthought

The cost of non-compliance is rising. In 2023 alone, the UK’s Information Commissioner’s Office (ICO) issued over £14.3 million in fines for data protection breaches — many linked to unlawful marketing and unsolicited calls. Meanwhile, Deloitte’s 2023 Connected Consumer Survey found that 58% of consumers worry their devices are vulnerable to security breaches (up 8 points from the previous year), and the same percentage are concerned about being tracked via their devices.

With regulatory scrutiny increasing, companies can no longer afford to treat compliance as an afterthought. Every touchpoint, especially unsolicited phone calls, must be defensible, well-documented, and compliant with UK-specific rules like CTPS/TPS screening.

Understanding the CTPS/TPS Screening Requirement

In the UK, organisations must screen phone numbers against the Corporate Telephone Preference Service (CTPS) or Telephone Preference Service (TPS) before making unsolicited calls. Calling numbers listed on these registries without consent can result in regulatory penalties and reputational damage.

While Salesforce is a powerful CRM, it doesn’t natively handle CTPS/TPS checks, which means many businesses either risk non-compliance or rely on time-consuming, manual processes.

Introducing the CTPS/TPS Screening App for Salesforce

To simplify compliance within the Salesforce ecosystem, a CTPS/TPS Screening App has been developed which is a purpose-built solution available on the Salesforce AppExchange.

This tool enables real-time screening of contact numbers against CTPS and TPS lists, supporting your compliance with PECR and GDPR requirements.

Key Benefits:

• Screen against UK CTPS and TPS databases to assist with PECR and GDPR compliance.

 

• Instant feedback on whether a number is safe to call

 

• Quickly identifies contacts that have given explicit consent

 

• Automatically screens numbers as/when records accessed 

 

• On demand and bulk screening service flexibility

Enhanced Controls and Real-Time Safeguards

With this app, users can screen contacts individually through the CTPS Lightning Web Component or run batch reports for larger data sets. This allows for both ad-hoc and campaign-level compliance checks — ensuring outreach is targeted and legally sound. 

A key feature is the ‘Explicit Consent’ toggle, which enables calls to opted-in contacts, helping teams stay legally compliant while maintaining outreach efficiency. 

According to DMA & OneTrust’s 2022 ‘Data Management for Marketers’ report, 44% of the companies they surveyed using consent and preference management systems saw a noticeable increase in brand trust. Automating real-time checks directly in Salesforce mitigates compliance risks while saving time and reducing human error.

Why This Matters for Your Business

Compliance isn’t just about ticking boxes — it is foundational to building trust with clients. Tools like the CTPS/TPS App not only reduce the risk of non-compliance but also support a culture of data responsibility and ethical outreach.

How Greengage Can Help

At Greengage, we offer our own CTPS/TPS Phone Number Screening App which is available on a monthly subscription and comes with documentation and onboarding support to get teams up and running quickly. For a deeper look at how it works, including configuration guides, visit our listing on the Salesforce AppExchange or contact us at salesforce@greengage.co.

To learn more about Greengage, visit: greengage.co