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The Business Show

24 Jun 2022

Tech for Startups

In 2022, technology and digital media is an integral part of the business world. It can make business functions more efficient and organised. It is vital that startups are utilising the software and programmes on offer that can help their business to grow.


There is some basic tech equipment that is needed for a startup business to function effectively and efficiently. This includes computers, laptops, tablets, or mobile phones. The latter three can also be a benefit if you have employees that are working from home or on the go. In starting your new business another way to save on costs is to utilise this very equipment that your workers may already own, essentially a ‘bring your own tech to work’ approach. With these platforms and other forms of technology being reliant on a fast internet connection, it is imperative to have a reliable service provider. You might also want to invest in good internet protection and cyber security, thus safeguarding from attacks or viruses.


At a basic level, you would also want to be using the appropriate software choosing from such options as Microsoft Windows, Android, and IOS. Alongside this, you may need to choose an office suite such as Microsoft Office, Open Office, or Google documents, and a system to use as your email base whether it be Gmail, Outlook, iCloud, or Yahoo. Other equipment that is basic but might be required depending on your business needs is a printer, chip and pin reader, and a sales terminal.


However, more advanced technology and programmes can be utilised to help your startup grow. The accessibility of this software however is dependent on the money you are willing to spend as some programmes may prove more expensive. An example of this is financial management software which can help perform the work that an accountant or bookkeeper would have been responsible for. An example that is popular among small business owners is QuickBooks. It can keep track of your income, tax, and invoicing, saving you a lot of time. Another example of how advanced software can help is that some small businesses may not have the resources to hire a full HR team to assist in payroll and shift scheduling, a task that is often time-consuming and repetitive. A viable solution then might be to use a form of HR management software to take control of these tasks. Also, depending on the specific needs of your business you might want to consider design software such as Adobe programmes, Sketch, and Lunacy. Other advanced programmes include a Customer Relationship Management (CRM) system. This software can track customer data and can facilitate social media management and marketing and sales information. Popular examples include HubSpot, Dynamics, and EngageBay.


Overall, however, the most important thing when purchasing or utilising technology when it comes to your startup is thinking about what tools and software are going to be the most relevant to your business and your goals. Depending on your sector, goals, and budget, you may need to adjust and prioritise what equipment will expand your business and generate sales. Organisation systems are important as a foundation but past this, you will want to be boosting visibility and making a profit.

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