LEGO 3D VIRTUAL EXPERINCE GAINED 6.4 MILLION VISITORS IN 7WEEKS

LEGO, setup popups in Covent Garden Central London to showcase some of their toys before Xmas, but due to Covid restrictions, the whole popup stands were closed and fenced off. Vu3D utilised its Immersive solutions and turned the physical setup in to a Virtual one, with digitised contents, digital books, and also setup a scavenger hunt game for visitors to find Santa hidden within the Virtual Experience, to win a trip of 4 to LEGO LAND.

All the popups toys were also linked to LEGO.com e-commerce for the visitors to purchase their favourite toys.

With some display marketing in Snapchat, LEGO Virtual Experience had 6.4 Million organic visitors with average time spend of 8.6 minutes.