FACEBOOK & INSTAGRAM PAID ADVERTISING
Don’t think your business could benefit from Facebook & Instagram advertising? Think again.
Your B2B proposition doesn’t just belong on LinkedIn – 71% of all UK adults can be reached via Facebook ads. Get in front of decision makers whilst they’re scrolling their newsfeed in their leisure time and generate sales-qualified leads for your business.
Similarly for B2C businesses, Facebook and Instagram advertising can propel your sales to a targeted audience if you have a high-quality e-commerce website to showcase your products.
We’ll start by making sure your Facebook pixel is installed properly and firing as it should, returning data on how users are behaving on your website or landing page.
Once the pixel has sufficient data, we can use it to retarget certain users or to build different audiences based on the type of users who have visited and interacted with your website.
We will work with you to carefully profile your ideal client persona. Criteria such as gender, age, location, interests, job title etc will make up your audience, and we can also make exclusions based on users that we DON’T want to engage with.
We will test at least 2 x ad copy and creatives to measure best performance, and for lead generation campaigns, we will test 2 or more different lead magnets to assess which returns the most high-quality leads.
Audiences will also be tested, using a variation of location, warm/cold, custom and lookalike audiences once there is enough data on the pixel to do so.
Ads will be optimised daily, to ensure your budget is spent in the best possible way.
Whatever your objective, we will ensure we have agreed KPIs in mind to provide you with a tangible return on your ad spend.