Discover how AI is fundamentally transforming digital marketing in 2025 in this episode of From Ideas to Results. CEO Luke Quilter dives deep into Google’s new AI search mode, explaining its profound implications for SEO and how marketers must adapt. He also explores Meta’s ambitious plans to fully automate ad campaigns by 2026, shedding light on the opportunities and challenges this shift presents for advertisers of all sizes.

The discussion covers how AI is reshaping content quality, influencing consumer trust, and driving changes in user behavior. Additionally, Luke addresses the environmental costs associated with generative AI technologies, a crucial consideration often overlooked in the rush to innovate. Tune in to learn how to future-proof your digital strategy by embracing AI’s potential while navigating the risks of over-automation.