Carma is where ambitious climate action meets the courage and tenacity of UK veterans.
Launched in 2022 by Royal Navy veteran Jim Holland and Iain Gurney, we’re on a mission to make sustainability simple, measurable and genuinely life-changing for those who’ve served.
As the UK’s only B Corp-certified climate platform founded on the Armed Forces Covenant, every penny you invest powers two critical engines of impact:
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Veteran-led nature projects. From native woodland planting to kelp-bed restoration, ex-service teams design and deliver our hands-on events.
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Veteran welfare. We dedicate 3 percent of gross revenue to Standing Tall and £400 per 1,000 Uk trees to HighGround, helping service leavers forge new careers, rebuild purpose and find community.
Why Carma?
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Proven social proof. Over 500 businesses—including GoCardless, Starbucks, Octopus Energy and Birmingham FA—trust Carma to hit ESG targets and inspire team engagement.
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Unmatched integrity. Certified B Corp (127.9 score), Social Enterprise UK member, and backed by our Impact Hub for real-time tracking, reporting and celebration.
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Flexible solutions. Whether you’re integrating Tree-Commerce via API, hosting a Tree-Planting Day for 10–30 colleagues, or choosing bespoke Carbon Marketplace credits, our expert-led approach delivers clear, traceable outcomes.
At Carma, every sapling is a statement of purpose and every kelp shoot a symbol of renewal.
Swing by our stand at the exhibition to meet our veteran ambassador Jim, explore our live dashboard, and discover how turning your carbon commitments into veteran-powered action isn’t just good for the planet—it’s a powerful way to give back to those who’ve given so much.
Address
20-22 Wenlock RdLondon
N1 7GU
United Kingdom
Contact Exhibitor
Associated Speakers
Products
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Immersive team-building events that plant trees, support UK veterans and deliver real impact. Key Features • Group Size: Perfect for 10 to 30 participants • Locations: Nationwide planting sites, acces ...
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Plug-In Climate Action Seamlessly integrate climate action into your business. Embed Carma’s widget at checkout, on product pages or anywhere you engage customers. No subscriptions; just one simple in ...
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Pay Monthly Climate Action Set-and-forget climate impact, starting from £50 per month . Choose the plan that fits your ambition—and fund UK veterans every single month. Seed Plan – £50 / mo • Impact: ...
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Make a one-off splash for the planet (and UK veterans) with Carma’s Pay-As-You-Go option. Starting from just 40 pence per tree, you choose when and how much you offset. No subscription, no strings att ...
Videos
News
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https://www.carma.earth/blog-posts/proud-to-be-b-corp-certified




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