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Carma Earth

Stand: B930
  • | Consultancy
  • | E-Commerce
  • | Sustainability
Carma Earth

Carma is where ambitious climate action meets the courage and tenacity of UK veterans.

Launched in 2022 by Royal Navy veteran Jim Holland and Iain Gurney, we’re on a mission to make sustainability simple, measurable and genuinely life-changing for those who’ve served.

As the UK’s only B Corp-certified climate platform founded on the Armed Forces Covenant, every penny you invest powers two critical engines of impact:

  1. Veteran-led nature projects. From native woodland planting to kelp-bed restoration, ex-service teams design and deliver our hands-on events.

  2. Veteran welfare. We dedicate 3 percent of gross revenue to Standing Tall and £400 per 1,000 Uk trees to HighGround, helping service leavers forge new careers, rebuild purpose and find community.

Why Carma?

  • Proven social proof. Over 500 businesses—including GoCardless, Starbucks, Octopus Energy and Birmingham FA—trust Carma to hit ESG targets and inspire team engagement.

  • Unmatched integrity. Certified B Corp (127.9 score), Social Enterprise UK member, and backed by our Impact Hub for real-time tracking, reporting and celebration.

  • Flexible solutions. Whether you’re integrating Tree-Commerce via API, hosting a Tree-Planting Day for 10–30 colleagues, or choosing bespoke Carbon Marketplace credits, our expert-led approach delivers clear, traceable outcomes.

At Carma, every sapling is a statement of purpose and every kelp shoot a symbol of renewal.

Swing by our stand at the exhibition to meet our veteran ambassador Jim, explore our live dashboard, and discover how turning your carbon commitments into veteran-powered action isn’t just good for the planet—it’s a powerful way to give back to those who’ve given so much.

Address

20-22 Wenlock Rd
London
N1 7GU
United Kingdom
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Associated Speakers

Products

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  • Immersive team-building events that plant trees, support UK veterans and deliver real impact. Key Features • Group Size: Perfect for 10 to 30 participants • Locations: Nationwide planting sites, acces ...
  • Plug-In Climate Action Seamlessly integrate climate action into your business. Embed Carma’s widget at checkout, on product pages or anywhere you engage customers. No subscriptions; just one simple in ...
  • Pay Monthly Climate Action Set-and-forget climate impact, starting from £50 per month . Choose the plan that fits your ambition—and fund UK veterans every single month. Seed Plan – £50 / mo • Impact: ...
  • Make a one-off splash for the planet (and UK veterans) with Carma’s Pay-As-You-Go option. Starting from just 40 pence per tree, you choose when and how much you offset. No subscription, no strings att ...

Videos

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  • https://galleries.page.link/eAZVy

News

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  • https://www.carma.earth/blog-posts/proud-to-be-b-corp-certified
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