Investor in Customers

Investor in Customers (IIC) is a leading independent specialist in customer experience assessment and awards. We help organisations understand, improve, and prove how well they treat their customers and employees, rewarding them with an IIC excellence award..Through robust measurement, clear benchmarking, and expert analysis, IIC enables companies to take confident, evidence-based steps to improve customer satisfaction, drive engagement, and build trust across every stakeholder group. Giving them a sustainable competitive advantage and increased profits.

Our services include the comprehensive IIC Insight360 Assessment, the values-led A Company That Cares recognition, and the CPD-accredited IIC Ambassador e-learning programme - all designed to drive improvement, build trust, and give businesses that put people first independent validation to attract new customers and retain existing ones..

Backed by powerful MI and expert analysis, we support clients across all sectors in delivering better experiences, greater loyalty, and stronger reputations. Whether you're looking to benchmark performance or build a more customer-centric culture, IIC provides the insight and recognition that will make you stand out from the crowd.