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Macurial: Turning Data into Sales Strategy
At macurial, we uncover the insights that drive business performance through a data first approach to sales strategy. Our proprietary methodology - Five Pillars of Sales Strategy, provides a structured, analytics-driven view of your sales activities unlocking new insights that drive smarter decisions and consistently stronger results.
Our ICP Builder software identifies your Ideal Customer Profile (ICP) with accuracy, allowing you to confidently focus resources on high-fit accounts that deliver real value.
To support sales execution, our ICP Planner offers you the best customizable account planning framework that aligns customer needs and potential, with your business objectives to drive commercial impact.
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Unit 3 Dargan Industrial Park60-84 Dargan Crescent
Belfast
BT3 9PJ
United Kingdom
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Once the right data and metrics are identified, this engagement will provide your sales organization with compelling visualizations of the key metrics that drive your desired business outcomes.
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This engagement offers a thorough evaluation of your company’s sales strategy, encompassing every stage from lead generation to account management.
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The First Step in a Great Account Plan? Pick High-Value Customers.
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A Reliable, Current, and Aligned, Ideal Customer Profile Ensures you’re Aiming at Targets that can Convert Potential into Performance.