The Six Elements

The 6 Elements Method — a simple yet powerful framework for writing and communicating product strategy, now used by companies with a combined turnover of over $160 billion.

It's creator Mat Shore built his commercial expertise inside Unilever, P&G, and Pepsi, launching multiple global products before founding his own consultancy. Over the last two decades, he has guided more than 200 innovations to market — from coffee machines to neonatal MRI scanners — working with leading brands like GE, Philips, Samsung, Citrix, Asics, Unilever, Pepsi, Nespresso, Comcast, and Schneider Electric, as well as agencies, VCs, and start-ups.

Mat has now launched a tool using his 6 Elements Method but takes over the difficult copywriting role so your team can focus on what matters most – defining that all important strategy. Once your value proposition is locked in, the platform automatically turns it into sales tools, briefs, and messaging assets—ensuring consistent, compelling communication across every touchpoint.

You can meet Mat at Stand B937 and watch the six elements write the strategy and marketing plan for your product in under 10 minutes.