SME LOCAL CIC

SME Local CIC: Marketing that pays back to the community

SME Local CIC is a not-for-profit digital marketing partner. As a Community Interest Company, we blend commercial expertise with social value, reinvesting surplus into initiatives that strengthen businesses and communities. That includes pro-bono marketing for charities to boost visibility and long-term sustainability.

What we do

We help organisations get seen, get leads, and grow with: SEO and website optimisation; analytics and reporting; content creation; social media management and advertising; Google Ads/PPC; brand strategy; and robust technical support. Our packages are accessible and results-focused, providing quality marketing without the sky-high costs.

How we deliver

Our five-step approach keeps momentum high and outcomes measurable from day one: chat, plan, launch and optimise, track and improve, support and scale.

Community initiatives and partnerships

We build productive, long-term partnerships that turn marketing output into measurable social value. We provide brand management support to Croydon Athletic Football Club, activating a fast-growing audience co-owned by Wilfried Zaha and Stormzy to create community and sponsor opportunities.

We also collaborate with WZ Academy (Wilfried Zaha Academy) on youth-centred initiatives that combine elite coaching with positive pathways in education, content and skills. Over the last three years, we have worked with more than 1,000 students across Croydon College and Coulsdon College, delivering projects and enrichment that build confidence and real-world capability.

We are now excited to launch our Marketing for Change campaign to better serve communities, inviting partners to join us in improving the businesses we support, strengthening charities and organisations doing incredible work, and telling the stories that need to be told.

Why partners choose us

• Proven operators. Our core team has worked together in various forms for a decade, building multi-million-pound and multi-award-winning brands, experience we now channel into community benefit.

• ROI you can track. Our Marketing Matrix uses algorithmic consistency to grow organic reach, strengthen trust signals and track conversions so you scale ads with confidence.

• Accessible, collaborative pricing. We make effective marketing not a luxury, with flexible packages and extra visibility through our network of sponsorships, partnerships and promotional opportunities.

Our purpose

We exist because high streets and community organisations deserve the same calibre of marketing as major brands. By pairing rigorous, data-led delivery with community reinvestment, we offer clients a genuine return on investment and a return for society. Our priority hub is the London Borough of Croydon, and we are developing this as a replicable model for change across the UK in partnership with education, charities, grassroots sport and public services.