Every business will own intellectual property - the name you trade under, the look or the function of products you make or use, even the brochures you create to promote your business. The IPO can help you understand how your IP can be protected effectively.

In this session, we can help you understand how patents, trade marks, designs and copyright can prove an asset to your business and how the creative elements of your business can be financially beneficial.

We will explain each of the IP rights and the differences between them, so by the end of the session you should clearly understand why IP should be part of your business strategy.