WHY BUSINESSES MUST STAY POSITIVE AND THINK BIG TO SURVIVE THE CORONAVIRUS CRISIS
The world has been turned upside down and shaken vigorously. Businesses are now scrambling to pick up the pieces and regain a handle on how they can push ahead during these difficult, uncertain times.
Indeed, it is during testing periods like these that people like to use the famous slogan ‘Keep Calm and Carry On’. However, in the midst of the coronavirus pandemic, this phrase does not hold the answer. Here, Atul Bhakta, CEO, One World Express explains more on the matter.
From a business perspective, to simply ‘carry on’ and pretend it is ‘business as normal’ could do more damage than good. Things are, of course, very far from normal; businesses must adapt and innovate if they are to survive.
It is of the utmost importance that business leaders adopt the right mindset if they are to tackle this crisis effectively. That might sound simplistic; clichéd, even. But it’s not easy – the media bombards us with stories of tragic deaths, economies grinding to a halt and day-to-day life being disrupted in hitherto unseen ways.
But businesses must avoid the temptation to sit tight and hold on. Those steering these companies – whatever their size or sector – must embrace the challenge wholeheartedly.
Positively, entrepreneurs and business leaders tend to be optimistic people. It is a trait that will be more important than ever in the weeks ahead – not only will it help keep morale high, but it will also ensure that business does not stand still.