Asian Trader is a UK trade magazine for the convenience channel. It has been published since 1985 and reaches 40,313 independent retailers across the country, as audited by ABC, and every single copy is 100% requested. Because of our laser-like focus on shopkeepers and their pressing daily needs for information and news, the fortnightly Asian Trader has come to be a seen as a trusted and vital source in the sector. Our analysis, features and campaigns synthesise the wider grocery retail industry and compress it into a bespoke package that directly benefits our readership.
We provide data, guidance and insight – hard-hitting industry news, new product launches, best practice features, market surveys and interviews with award-winning retailers – constantly updated to ensure our advice is penetrative and up-to-the-minute accurate. Today, the title retains its longstanding connection with the Asian community, which still accounts for 75% nationally of the independent retail sector with this rising to 95% within major conurbations. It has a wide and loyal readership and is read widely by independent retailers, wholesalers and suppliers. Uniquely among grocery B2B titles, the magazine also prints pages in Gujarati.