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Crosslerator was conceptualised by the team at Best Practice Online Ltd that built the MyInfoNet.com content management/distribution software that drives the industry-leading LegalRSS.uk system. The system supports hundreds of law firm websites and their business development across the UK.

Our clients told us that one of their frustrations was that no matter how much time and training they put into trying to get their team members to cross-promote other departments and events, they just didn’t do it.

Sending mass-marketing emails regularly (or when something important happens) isn’t always feasible.

We thought long and hard…and realised that if the marketers controlled the messages and the messages were attached to normal business emails, then they’d be opened and read.

Better still, it can be done in such a way that it will often look like the email writer is being proactive and the communication has arisen as a result of that proactivity.

…and the writers don’t have to be involved at all.

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