AI is no longer on the horizon – it’s here, and it’s driving arguably the biggest shift in online user behaviour and interactions we have ever faced. The days when Google dominated every buying journey are fading fast. Today, discovery happens across search engines, social platforms, and a new wave of AI-powered tools like ChatGPT and Microsoft Copilot, where answers, recommendations, and buying decisions are made in seconds.

In this unmissable session, Oliver Eardley and Jason Ospina from Add People are joined by Simon Jacobson, Microsoft’s Director of Partner Development (EMEA), to share the inside track on how AI is reshaping search, visibility, and conversion. You’ll hear how Microsoft is integrating AI into its ecosystem, what’s coming next for businesses, and how to position yourself to benefit from these shifts – not get left behind.

Attendees will also receive a free downloadable guide to AI Search Optimisation, packed with practical tips to help you implement what you learn straight away.

Expect actionable strategies, insider perspectives from big tech, and a clear roadmap to staying visible, attracting high-quality leads, and winning customers in an AI-driven world.