The world of work has shifted. Temporary and flexible workers now have more options than ever before, and with choice comes power. For employers, this means the old ways of attracting and retaining people are no longer enough. Simply offering a payslip at the end of the week won’t guarantee loyalty, and chasing candidates with perks that don’t matter only wastes time and resources.

Drawing on 25 years’ experience in recruitment — from starting out as an Apprentice Consultant to becoming a Regional Director leading a multimillion-pound operation —Danielle Cassidy has lived and breathed the realities of temporary staffing. This depth of experience positions her to share the truths employers often overlook when it comes to engaging today’s flexible workforce.

In this seminar, Danielle will reveal why money alone doesn’t keep people, how culture consistently outweighs cash as well as what practical steps employers can take to stop chasing talent and start attracting it.

Backed by genuine examples and straight-talking insights, she’ll show how small shifts in approach can deliver a big impact on retention, productivity, and reputation. Attendees will leave with clear, actionable strategies to strengthen their employer brand, create environments that workers choose to return to, and ultimately stand out as an employer of choice in an increasingly competitive market.