If you were to ask five people within your organisation to describe your Ideal Customer Profile (ICP), would they all give the same answer? We've asked this question to numerous business owners, sales and marketing leaders and executives across industries, and the answer we keep hearing is: No. That response means, it either doesn't matter that employees within the same organisation have differing views of their ICP, or it does matter, and companies simply haven't recognised that this is a problem? Our view is clear - this is a problem and it's one that many companies are ignoring. Misalignment around your ICP can be the root of stalled growth, wasted resources and missed opportunities. Join us to explore why having a reliable, shared ICP is fundamental to achieving your growth ambitions.