As AI reshapes how we build and use digital products, knowing when and how to apply it has become essential. This seminar explores how to turn ambitious ideas into impactful software, websites, and apps, combining AI capability with strong UX, scalable architecture, and purposeful planning. Led by Matthew O’Connor and Hamish Kerry from digital product studio Arch, the session offers practical guidance on building products that evolve with your business and deliver long-term value.

Drawing on real-world examples from sectors including health, fintech, utilities and e-commerce, this session is ideal for founders, product leads, and growing teams looking to build smarter, faster, and with confidence in an AI-enabled future.