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Rank. Convert. Repeat. The no-fluff playbook for growth that sticks.

13 Nov 2025
Seminar Theatre 11

This seminar delivers a results-driven breakdown of how to grow your business using AI-powered insights across SEO, data analysis, and web design. With a clear focus on customer acquisition and retention, the talk introduces two practical strategies: one for attracting new clients using AI-enhanced SEO and CRO, and another for keeping existing customers engaged through predictive behaviour analysis and continuous optimisation.

Core themes include using AI to interpret complex user data and uncover actionable insights—allowing you to refine your content, navigation, and calls to action with precision. From search trends to session heatmaps, the session demonstrates how AI transforms raw data into strategic clarity. You’ll also learn how to plan a high-impact content strategy—both written and video— based on AI-driven audience segmentation, intent prediction, and performance feedback.

By connecting SEO visibility, conversion science, and behavioural analytics through AI, this seminar shows how to turn your website into an intelligent, evolving growth engine. You'll leave with real-world tactics and AI tools that help you scale smarter, reduce guesswork, and make faster, data-backed decisions that drive ROI—without the waffle.

Speakers
Mike McKinlay, Founder - Pod Digital Marketing Limited
View all Seminar Sessions TBS 2025

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