Seminar Title: If You Can’t Explain It, You Can’t Sell It — Six Steps, One Winning Strategy.

Many product teams struggle to articulate the value behind their innovations—especially when challenged by managers, investors, or customers. Without a clear value proposition, R&D lacks direction, marketing misses the mark, and sales stories fall flat. This seminar introduces the Six Elements Method: a proven, repeatable framework for turning product complexity into strategic clarity. Seminar Objectives:

• Equip teams with a structured approach to writing and communicating value propositions.

• Help participants identify and articulate the customer insight behind their solution.

• Enable cross-functional alignment between product, R&D, marketing, and sales.

• Reduce the risk of innovation failure due to unclear messaging. Key Themes:

• Why most innovations fail: the clarity gap between product and customer value.

• The six strategic building blocks: Target, Insight, Alternatives, Benefits, Reasons to Believe and Superiority.

• Real-world examples from global brands and startups who’ve used this method to launch successfully. What You’ll Take Away:

• A practical, six-step framework for writing value propositions that resonate.

• Tools to surface actionable customer insights and competitive context.

• Templates and examples to apply immediately to your own product or campaign.

• Confidence to respond clearly when asked: “What’s the value of this?” Whether you’re a product manager, marketer, founder, or innovation lead, this seminar will help you unlock your strategy, sharpen your messaging, and dramatically improve your odds of success. Because if your audience doesn’t understand what you offer, they won’t buy—and if you can’t explain it, you can’t sell it.