In a time when customers, investors, and employees are all asking the same thing—“What are you actually doing to make a difference?”—businesses can no longer afford to treat impact as an afterthought. Turning Purpose into Profit is a seminar designed to show exactly how purpose-led action can become a powerful commercial asset.

Led by Royal Navy veteran and social entrepreneur Jim Holland, this session dives into how businesses can align social and environmental impact with core strategy to drive growth, brand loyalty, and team engagement. Drawing on his personal journey from military service to corporate leadership roles at Vodafone, Sky, and Stansted Airport Jim shares how his lived experience inspired the founding of Carma—a social enterprise on a mission to plant millions of trees while creating meaningful employment opportunities for veterans.

This isn’t theory or greenwashing. Jim breaks down how companies like Starbucks, GoCardless, and CIVICA are delivering real ESG outcomes through simple, affordable actions—like UK tree planting days that double as team-building experiences and pathways to employment for service leavers. Attendees will learn how to turn values into tangible results, build sustainability into everyday operations, and move beyond empty CSR statements.

Whether you're in HR, marketing, leadership, or procurement, this seminar will give you:

● Real-world examples of impact driving business success

● A roadmap for embedding ESG into your business model without breaking the bank

● Lessons on culture, brand reputation, and stakeholder trust in a purpose-led era

● A fresh perspective on how small actions—done right—can create big change

You’ll leave with a renewed sense of what's possible when purpose and profit work hand in hand—and a few bold ideas you can actually implement. No fluff. Just impact.