For over two decades, digital marketing has focused on driving traffic through SEO, PPC, social media and email. While these channels remain essential, the businesses achieving the greatest success today are those using AI to make every marketing pound work harder.

In this insightful session, Mike McKinlay, Founder of Pod Digital, reveals how artificial intelligence is transforming digital marketing by solving three of the biggest challenges facing modern businesses: identifying anonymous website visitors, preventing valuable leads from being lost, and accurately attributing revenue to the marketing channels that generate it.

Using practical examples and real-world results, Mike demonstrates how AI-powered insights enable businesses to improve conversion rates, increase ROAS and eliminate wasted marketing spend without simply increasing budgets. You'll discover how combining proven digital marketing strategies with intelligent attribution and automation provides complete visibility of the customer journey, allowing businesses to make faster, more informed decisions.

Whether you're investing in SEO, PPC, paid social or content marketing, you'll leave with practical strategies to improve performance, maximise return on investment and build a smarter, more profitable marketing strategy for the AI era.