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The Business Show

Ainurul Rosli

Ainurul Rosli

Professor Enterprise and Entrepreneurship, Director Business Engagement, Brunel Hive

Professor Ainurul Rosli specialises in SME growth programme development with interest in small business
scaleup strategies. She works on evidence-led enterprise social value and co-creation initiatives to support SMEs
various strategic agendas, including collaboration for digital adoption. An enthusiastic ecosystem builder, who
collaborates with industry players, policymakers, educators and researchers, she brings innovative methodologies
in her impact research and consultancy work to help champion the importance of strategic thinking in small
business growth. Prof. Rosli’s work has been instrumental in supporting the UK Government Funded Small
Business Support programmes (Small Business Leadership, Help To Grow Management). She secured a grant
from UKRI on SME digital footprint, where the findings enabled her to help shape the Help to Grow Digital
initiatives. She is a founder of Social Innovation Movement NGO with functional expertise in social impact and
currently chairing the Practice and Impact Special Interest Group of Institute of Small Business Enterprise (ISBE),