Andrew is amongst the leading practitioners in branded content and has thirty years of experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association) which is the leading global body for branded content and influencer marketing practitioners, promoting best practice, sharing knowledge and growing the industry. He has been instrumental in developing the Global Content Monitoring Tool in partnership with leading global research company, Ipsos MORI, that has been widely used by the industry. Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London - the first Professor of Branded Content - and teaches at the Met Film School. He lectures in Branded Content Marketing and regularly speaks at major international conferences. He is Co-Author of the academic study, Defining Branded Content for The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts.