Maxine and Darcy Laceby are the founders of Absolute Collagen. Alongside many personal accolades, Maxine, 56 was named one of the LDC’s Top 50 Most Ambitious Business Leaders and awarded a Natwest Everywomen award. Maxine started her business journey at 50 with no prior experience. Darcy, 26 has been recognised in the Forbes 30 under 30 Europe list, Hurun UK Under 30s 2022 and has been awarded a CEW achiever award and was fresh out of Uni when she started her business journey.