Des Pheby

Des Pheby

Pheby Food Concepts Group
20 years in business with a background in accountancy, I set my journey into a sector I knew nothing about and then pivoted into franchising with nothing more than the desire to build a business that would provide some kind of lasting legacy .That business went from zero to 22 restaurants in the UK and now international. A lot of mistakes made along the way and a lot of lessons learnt have led me to become what I believe to be a disruptor in my sector and regarded as a leading light in bringing the industry to the mainstream and helping make the industry accessible but also recognised as a real option for aspiring entrepreneurs but also for the more experienced investor a real option for their portfolio of investments.