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The Business Show

Gemma Adair

Gemma Adair

Founder and Principal Marketing Consultant, Riada Consultancy

Meet Gemma, the powerhouse behind Riada Consultancy, a marketing expert who helps businesses unlock their marketing potential. With an impressive 20-year marketing journey, Gemma has worked for and with some of the world's largest tech giants, including Accenture, Microsoft, Avanade, AWS, Ricoh Europe, and K2 (Nintex). Her deep understanding of the tech industry shines through her expertise in marketing strategy, crafting multi-channel campaigns, spearheading lead generation, forging powerful partner alliances, and ensuring seamless sales alignment across regions like the UK and EMEA.


An advocate for change, Gemma serves as a Trustee for the Aleto Foundation, supporting the next generation of young leaders.  She’s also a member of the London Chamber of Commerce and Industry.

Gemma's passion lies in aligning organisations on their business and marketing strategy for long-term success. Her expertise, combined with a desire to empower others, makes her an influential and sought-after speaker, mentor, and consultant in the marketing world.