Speakers

Jonathan Greaves is the founder of Agrea Consultancy Services Ltd and the creator of the S.U.R.F.™ methodology - a new pioneering framework for understanding, measuring, and improving relationships across business ecosystems. With a multi-sector background spanning operations, customer success, vendor management and service transformation, Jonathan brings a deeply practical and refreshingly philosophical approach to business relationship strategy. His work reframes traditional silos, integrating tools, processes, and people into a unified, measurable system of Universal Relationship Intelligence™. Through Agrea's training, consultancy and platform services, Jonathan helps organisations shift from reactive transactions to proactive, value-driven partnerships. He particularly passionate about embedding long-term thinking and ethical intelligence into business models, creating better outcomes for companies, customers and communities alike. A natural systems thinker, his work is grounded, strategic and always human-first.