Speakers

Louise Ray is the Founder and Managing Director of Chess Marketing, a strategic marketing consultancy that helps businesses grow through intelligent, results-driven marketing. With more than 25 years' experience across branding, PR, digital marketing, content creation, websites, SEO, and communications, Louise has worked with organisations of all sizes to develop marketing strategies that deliver measurable business growth. Passionate about making marketing accessible and effective, she believes successful marketing starts with a clear strategy rather than isolated tactics. Louise is known for translating complex marketing concepts into practical, actionable advice that business owners can implement with confidence. Her expertise has been recognised through industry awards, including being named Marketing & Communications Director of the Year, and she regularly advises businesses on navigating the rapidly evolving digital landscape, including the impact of AI on search and customer engagement. Her mission is to help businesses market smarter, not harder.