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Mat Shore
Mat Shore is a globally recognised innovation strategist, keynote speaker, and creator of the 6 Elements Method — a simple yet powerful framework for writing and communicating product strategy, now used by companies with a combined turnover of over $160 billion.
With an infectious passion for innovation, Mat has trained more than 100,000 professionals across five continents. His high-energy keynotes and workshops help teams cut through complexity, sharpen strategy, and turn insight into action — fast.
Mat built his commercial expertise inside Unilever, P&G, and Pepsi, launching multiple global products before founding his own consultancy. Over the last two decades, he has guided more than 200 innovations to market — from coffee machines to neonatal MRI scanners — working with leading brands like GE, Philips, Samsung, Citrix, Asics, Unilever, Pepsi, Nespresso, Comcast, and Schneider Electric, as well as agencies, VCs, and start-ups.
A sought-after voice on innovation, Mat’s insights have been featured in The Times, Washington Post, and South China Morning Post. His YouTube videos on insight development and value propositions have attracted nearly a million views, and his books — The Seven Deadly Sins of Innovation, The Seven Heavenly Habits of Innovation, and Consumer Insights – That Aha! Moment — are used by teams worldwide to inspire better thinking.
Mat’s secret? Humour, clarity, and action. He doesn’t just talk about innovation — he makes it real, relevant, and contagious. Whether addressing global CEOs or ambitious entrepreneurs, his message is simple: clarity creates speed. When everyone understands the strategy, teams move faster — and win faster.