Paul Wright is the lead for advertising at Uber UKI. He is responsible for all advertising from Uber's Journey Ads to sponsored messaging in Uber Eats and is building a team that works with UK and global advertisers.

Paul started his career at Sky as one of the first members of the commercial team. He led sales and marketing for a web-based sports business and co-founded a sports focussed ad network, which sold to Sky. Paul was appointed as the first Chief Digital Officer for OMD Group UK and subsequently Omnicom Media Group. He subsequently headed up Apple's first ad business, iAd, across international markets. Since then Paul has been involved in other Adtech businesses and was part of the Sizmek leadership team which sold to Amazon in 2019.