Rick Macdonald
Co-Founder and Director of Sales Strategy,
MACURIAL
Rick worked for over 25 years at GORE-TEX® Fabrics. He brings over 15 years of European sales leadership experience, combined with data & analytics expertise that has helped businesses scale, functions become more profitable, and people reach their full potential. He is passionate about diagnosing sales challenges to improve business outcomes and helping B2B sales organizations leverage their data to maximize their performance. Rick is the Co-founder of Macurial sales & analytics, a company that combines sales consultancy with digital solutions.
Sessions
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13-Nov-2025Seminar Theatre 14The importance of having a reliable Ideal Customer Profile (ICP)




