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Rob Holdway: Speaking at the The Business Show

Rob Holdway

CO-INNOVATE JOURNEYS

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Seminar Title

Accelerating you Innovation Journey: How avoid doing the wrong thing well.

This talk will provide an overview of the innovation process and how businesses can use ‘design thinking’ to improve their chances of commercial success.
Innovation is a risky pursuit. For every 100 industrial new products launched, about 40 fail in the marketplace”. However, not investing time, money and effort
in innovation is the ultimate risk. This presentation will help your business think differently and create real growth. It will also detail how your business can
access Co-Innovate innovation support for London based SMEs, entrepreneurs and start-ups jointly funded by Brunel University London and the European
Regional Development Fund. Co-Innovate’s goal is to help companies achieve business growth through collaboration with Brunel University London’s world

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Speaker Biography

Rob is Professor, Brunel University London School of Engineering Design & Physical Sciences and Director of award winning environmental and innovation consultancy Giraffe Innovation Ltd. Rob has over 24 years professional experience as an industrial designer, innovation consultant and sustainability professional working on new product development, eco-design and Life Cycle Assessment (LCA). Rob started his career at Philips Corporate Design, Eindhoven and worked on global Innovation Management for Unilever Research. He has worked with numerous businesses, including Red Bull Advanced Technologies, GlaxoSmithKline, DELL, and Deloitte as well as numerous small businesses. Rob is probably best known for presenting Channel 4''s DUMPED where 11 unsuspecting volunteers lived off a landfill for 3 weeks. He is a London Sustainable Commission London Leader and a World Economic Forum YGL.

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