Speakers

Serkan brings a unique blend of Big 4 expertise and entrepreneurial vision to the accounting profession. After eight years at Deloitte's accountancy and consultancy divisions, he made the bold transition from corporate giant to family legacy, taking the helm at M.Tatar & Associates five years ago.

Under his leadership, this 60-year-established North London practice has undergone a remarkable transformation. While maintaining excellence in serving the property and hospitality sectors, Serkan has pioneered expansion into the dynamic tech startup ecosystem, recognising the need for credible financial guidance in this high-growth space.

Serkan's approach dismantles the conventional client-accountant relationship, replacing transactional interactions with collaborative partnerships that drive real business outcomes. By integrating technology, automation and strategic marketing insights gained from his corporate background, Serkan is aiming to redefine what modern accounting practice can achieve. Today, he champions a new approach where accountants serve as strategic business partners, not just compliance providers.