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CDP Institute

The Customer Data Platform Institute educates marketers and technologists about customer
data management. The Institute publishes industry news and educational materials, provides
vendor comparison reports, builds directories of industry vendors and service firms, and offers
webinars, workshops, and consulting on related issues.
Customer Data Platforms are defined as “packaged software that maintains a unified, persistent
customer database which is accessible to external systems.” They are the only types of
packaged software specifically designed to create and share a complete view of each customer.
The CDP Institute’s RealCDP TM  program certifies systems that meet the Institute’s definition.

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