Lou Nylander helps B2B challenger and purpose-led brands grow through sharper positioning, stronger brand, and go-to-market that actually moves the needle.

She brings nearly 20 years of marketing leadership across adtech, media and SaaS, working fractionally through Wildflowers LDN Ltd with founder-led businesses that are ready to be seen properly.

Lou is also the founder of Wildflowers of London CIC, a 900+ member professional women's collective and 2025 Community Business of the Year, and an ICF-accredited executive coach working with senior women and people of colour in leadership transition.

Find her at lounylander.com and wildflowersldn.com.