Bootstrapped, from 10k to 50m
23 Nov 2023
Keynote Theatre 2 - Sponsored by Starling Bank
Gary started selling VITHIT vitamin drinks from the boot of his car in 2000. He will take you on a journey of determination and grit over 23 years to become an overnight sensation. Still 100% privately owned, the creation and persistence of VITHIT is a story of fight or flight. From realising that his brand was failing to suing one of the biggest drinks companies in the UK, this is a story of never say die.