Today's purchase journeys are more complex than ever: inflation and cost-of-living challenges drive consumers to deliberate longer; video and social commerce blur the lines between shopping and entertainment; and shoppers claim to be channel agnostic. Traditional value categories blur and shift as shoppers prioritise individual values and attributes. To remain top of mind, retailers must dig into and apply their data, but the avalanche of data and analytics can overwhelm existing systems and tools. So, how can retailers use AI to cut through the noise, seize opportunities, and drive profitable growth now and in the future? Join this session, hosted by Harmony Murphy, Head of Retail UKI, Google, to explore how you can take advantage of AI today.