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OLD The Business Show 2023 Seminar Program

The Business Show


5 Steps to Create a Robust Marketing Strategy & Plan

23 Nov 2023
Panel Theatre 13

Creating a robust marketing strategy and plan is the foundation for generating sales, growth, and sustainability longer term. It involves a careful analysis of your business objectives, market landscape, target audience, and available resources. By following a framework, you can maximize your marketing efforts, reach your target customers, and achieve your business goals.

During this 30-minute session, Gemma Adair, Founder and Principal Consultant of Riada Consultancy will guide you through five essential steps to develop a strong marketing strategy and plan. She will explore the key elements that go into creating a comprehensive marketing plan, enabling you to navigate the complexities of the modern marketing landscape with confidence. Gemma will share her extensive knowledge and experience, gained from working with various industries and successful marketing campaigns.